Google has recently updated its FAQ page for webmasters who want to get their job postings on Google for Jobs, the enhanced search feature that aggregates listings from various job boards and careers sites. Google for Jobs is a powerful tool that can help employers reach more qualified candidates and improve their recruitment process. However, there are some guidelines and best practices that webmasters need to follow to ensure their job postings are displayed correctly and effectively on Google. In this blog post, we will summarize the main points from the new FAQ and provide some tips on how to optimize your job postings for Google for Jobs.
What is Google for Jobs?
Google for Jobs is a feature that allows job seekers to find and apply for jobs directly from Google Search. When users search for jobs using keywords or filters, they will see a dedicated space at the top of the search results that shows relevant job listings from various sources, such as websites run by small businesses, job boards, or employers. Users can also access more information about the jobs, such as the company logo, ratings, reviews, and employer brand, by clicking on the listings. Google for Jobs aims to make the job search easier and faster for candidates, while also increasing the exposure and visibility of employers’ job postings.
How to get your jobs on Google for Jobs?
There are two ways to get your jobs on Google for Jobs: using a third-party job site or integrating directly with Google.
Using a third-party job site
If you use a third-party job site to post or aggregate your jobs, such as Workable1, Indeed, or Monster, you don’t need to do anything extra to get your jobs on Google for Jobs. These sites have already integrated with Google and use the required structured data to make your jobs eligible for the feature. However, you should check with your job site provider to make sure they are participating in the Google for Jobs experience and that they are following the best practices for job posting mark-up.
Integrating directly with Google
If you post your jobs directly on your own website or use an ATS that does not integrate with Google, you will need to add structured data to your job postings to make them compatible with Google for Jobs. Structured data is a standardized format that helps Google understand and display your content better. You can use the Job Posting structured data type to provide information about your jobs, such as title, location, description, salary, and application URL. You will need to edit the HTML of your job postings and follow the guidelines and examples provided by Google. You can also use the Structured Data Testing Tool to validate your mark-up and check for errors.
How to optimize your job postings for Google for Jobs?
Besides adding structured data to your job postings, there are some other factors that can affect how well your jobs perform on Google for Jobs.
Here are some tips on how to optimize your job postings for better results:
- Use clear and descriptive titles: Avoid using generic or vague titles that do not specify the role or level of the position. For example, instead of “Sales Manager”, use “Regional Sales Manager – North America”. Also, avoid using acronyms, abbreviations, or internal codes that may confuse or mislead candidates.
- Provide accurate and complete information: Make sure you include all the relevant details about your jobs, such as location, industry, type, level, qualifications, responsibilities, benefits, and salary range. This will help candidates find your jobs more easily and apply with confidence. Also, make sure you update or remove your job postings when they are filled or expired to avoid disappointing candidates and wasting their time.
- Use keywords and phrases that match candidate’s search intent: Think about what keywords or phrases candidates would use to search for your jobs and include them in your titles and descriptions. For example, if you are looking for a web developer who knows Python and Django, use those terms in your job posting instead of just “web developer”. This will help you attract more relevant and qualified candidates who are interested in your specific role.
- Include a clear and compelling call to action: Encourage candidates to apply to your jobs by providing a clear and easy way to do so. For example, include a button or link that says “Apply Now” or “Submit Your Resume” and direct candidates to a simple and user-friendly application form. Avoid asking candidates to register or create an account before applying or redirecting them to another website that may confuse or discourage them.
Conclusion
Google for Jobs is a great opportunity for employers to reach more potential candidates and showcase their employer brand. By following the guidelines and best practices from Google’s new FAQ page2 and applying some optimization tips, you can make sure your job postings stand out on Google’s search engine and attract more qualified applicants. If you need any help with posting your jobs on Google for Jobs or any other aspect of your recruitment process, feel free to contact us at Expert eStores.